Broadline scale. Store-level relationships.
The outsourced field team for CPG brands in independent retail.
Get on the shelf. Stay on the shelf.
Field sales Win the store.
Grow the account.
Merchandising Every shelf set right.
Every visit proven.
Nationwide coverage.
35,000+ store accounts serviced by D2R reps
From first store to national brand. One partner the whole way.
Just launching or already on shelves, D2R meets you where you are and helps you get underway. Pick where you need help.
Go-to-Market Planning
We build your independent retail plan with you: target stores, pricing, offers and launch timeline.Pricing & Promotional Strategy
We set wholesale and retail pricing, then build the new store offers and promotions that get your brand ordered and reordered.Sales Rep Commissions
We design the commission and bonus structure that gets reps to prioritize your brand.Shopify Setup
We set up your wholesale Shopify store so orders, payments and store data flow in automatically.A brand launching across a national convenience chain.
Placed across 11 chain divisions with no proof the product was set right, the brand had D2R reps in stores six days after signing, sending photos and set-up data from every visit.
Questions brands ask about D2R
What does D2R do?
D2R (Direct 2 Retailers) is an outsourced field sales and merchandising company for CPG brands sold in convenience stores, gas stations, smoke and vape shops and other independent retail. More than 175 independent reps service over 35,000 store accounts in more than 5,000 cities and towns. They open new stores, write reorders and run merchandising visits, with store-level data on every order and every visit.
How is D2R different from a distributor?
A distributor moves cases. D2R puts a rep in front of the store owner to win the placement, grow the reorder and keep the shelf set, then reports what happened in each store. Brands get account-level sales and visit data, keep control of pricing and fulfillment, and can run D2R alongside their existing distributors on one agreed price structure.
What types of stores do D2R reps service?
Convenience stores, gas stations, smoke and vape shops, liquor stores, neighborhood markets and other independent and franchise retailers. For merchandising programs, reps also service chain stores every month, including 7-Eleven, Circle K, Murphy USA, Casey’s and Maverik locations.
Which brands are a good fit for D2R?
Brands in a growing category or with a standout product, built for the counter in convenience and independent retail, with margins that work for the brand, the retailer and the rep. The brand should be able to ship on time or place inventory with reps, and be focused on building accounts and reorders rather than a one-time sell-in.
How does D2R charge brands?
Field sales is paid on results: brands pay commission on the orders D2R reps write, with no retainer. Merchandising programs are scoped and priced by the store count, visit frequency and survey you need. Fractional sales and marketing support is available as a separate engagement.
Where does D2R operate?
D2R reps cover stores across the United States. When you inquire, we send a coverage map for your target stores and a program outline.
How do I get started?
Send a brand inquiry and tell us where you sell today. If it is a fit, we build your program with you in five onboarding steps (pricing, store activation bundles, rep kit, merchandising requirements and order fulfillment), which takes about two hours across two calls.
Put a field team behind your brand.
Tell us where you sell today. We will come back with a coverage map for your stores and a program outline.